The horizontal logo is the primary logo and should be used in most instances.
Our identity represents the commitment and purpose of our organization.
By applying it consistently, we will increase awareness and strengthen our image.
In body copy, typeset IDB Invest in the same typeface used in the text and in all caps except by letters nvest.
Logo
The IDB Invest logo must perform well at all sizes.
Use the guidelines below for proper implementation of the small logos, which are legible at small sizes.
Logo
Size
Print, 25 mm wide
Web, 100 pixels wide
Color Variations
The primary logo is the preferred usage and should be applied in all contexts except for applications without sufficient contrast or reproduction capability.
The solid black 80% logo should
only be used on white applications or in contrast with bright colors.
Grey logo can be used in neutral shades of color, where there is sufficient contrast between the logo and background.
The IDB Invest logo must perform well at all sizes.
Use the guidelines below for proper implementation of the small logos, which are legible at small sizes.
Clear Space
Don´t encroach on the clear space around the logo, equivalent to the width of the B
Clear Space with Partners
Follow the spacing and alignment specifications below when locking the IDB Invest logo up with IDB and IDB Lab logos.
Always maintain the clear space guidelines, keeping partner logos at a distance greater than or
equal to the size of the high of the globe (x).
Don´t encroach on the clear space around the logo, equivalent to the width of the B
Logo
Misuse
Color
Our color palette should always be bright, positive, and bold.
Primary
Color
Embrace ORANGE as the most important color of our brand. It provides distinction from other brands, specifically within MDB’s.
Our primary color is a statement, is meant to be BOLD and BRIGHT, and is a color that reflects
positivism and hope.
Tints, Shades & Tones
Secondary
Color
Tints, Shades & Tones
TertiaryColor
Tints, Shades & Tones
Color
Percentage
Typography
Primary
Font
We use our font, Montserrat, for everything branded and marketing—from banner ads to publications. It was designed to be incredibly versatile with lots of range in terms of tone and playfulness. It can be quirky and expressive when it needs be or neutral when the situation calls for something a bit more serious.
If you are not part of the communications team, you don't have to use this font.
For any other team please see below.
Day to day
Font
When working with Microsoft software, please use Verdana as your primary font family and Georgia as an optional font to highlight words or phrases.
This two font familys are preset in every computer with Microsoft Software so, sharing your docuemntes outside the institutions will be problems free
Icons
Our icons combine geometric shapes and lines to represent core sectors visually.
While each sector is distinctly different, all icons are unified through color and simple form.
DO NOT create more icons based on the style of our iconography by sector.
Icons by Sector
Icons by Solution
Icons Gallery
We have create a +120 icons gallery to use on institutional materials, specially on presentations.
Graphics
Photo
Our visual system and our brand design language use photography to convey our brand personality and establish a meaningful emotional connection with our customers.
Each image we select makes an important statement about who we are and the customer-centric experiences we deliver.
If you need photos, please find them at www.shutterstock.com, send us the links to brand@idbinvest.org.
We will send you back the pictures within the next 24 hours.
